Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital [email protected] Rs [Mrp:-3384]

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Store : Amazon India Product Type : Book Brand : Mario Pérez-Montoro Read Reviews
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    Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items.

    The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos.

    • Focuses on the newly emerging and significant sector of content characterized by its use of multimedia: text, image and video
    • Presents comprehensive coverage of sites and their combined information architecture and SEO needs
    • Explores an analysis of existing best practices to offer operational proposals for the development of digital news and current affairs publications
    • Analyzes academic studies by scholars working in this field


    Product Details :

    Author Mario Pérez-Montoro
    Author Lluís Codina
    Binding Paperback
    EAN 9780081006764
    Format Import
    ISBN 0081006764
    Label Chandos Publishing
    Manufacturer Chandos Publishing
    NumberOfPages 178
    ProductGroup Book
    ProductTypeName ABIS_BOOK
    PublicationDate 2016-08-22
    Publisher Chandos Publishing
    Studio Chandos Publishing
    Title Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication