Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity (SYBEX)@639 Rs [Mrp:-751]

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    Expert Review :

    Web Analytics 2.0 is the perfect follow-up to the bestseller Web Analytics: An Hour a Day as it expands upon the lessons learned, delves into more advanced techniques and covers the absolute latest web analytics tools and methods. Because it is agnostic regarding web analytics tools and will cover such hot topics as measuring video content, blogs, Flash content and social media, it will have exceptionally wide appeal and be a must-read for all web analytics practitioners, including those who read the first book.

    Special Features 

    • Unrivaled Instruction: Web Analytics 2.0 will show practitioners how to use today’s tools and techniques to measure, analyze and effectively report on their website’s performance.
    • Cutting-Edge Content: The field has evolved rapidly since Avinash’s first book, and Web Analytics 2.0 will feature crucial information on such key topics as video, blog and social media measurement.

    Table of Content 

    • The Bold New World of Web Analytics 2.0.
    • The Optimal Strategy for Choosing Your Web Analytics Soul Mate.
    • The Awesome World of Clickstream Analysis: Metrics.
    • The Key to Glory: Measuring Success.
    • Competitive Intelligence Analysis.
    • Emerging Analytics: Social, Mobile, and Video.
    • Guiding Principles for Becoming an Analysis Ninja.
    • Advanced Principles for Becoming an Analysis Ninja.
    • The Web Analytics Career.
    • HiPPOs, Ninjas and the Masses: Creating a Data-Driven Culture.


    Product Details :

    Author Avinash Kaushik
    Binding Paperback
    EAN 9788126542451
    Edition 2nd edition
    ISBN 8126542454
    Label Wiley
    Manufacturer Wiley
    NumberOfPages 504
    PackageQuantity 2
    ProductGroup Book
    ProductTypeName ABIS_BOOK
    PublicationDate 2013-05-24
    Publisher Wiley
    Studio Wiley
    Title Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity (SYBEX)