Contemporary Communication Theory@16215 Rs [Mrp:-16215]

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    New Second Edition Coming Soon! Striking a balance in coverage between the extremes of analyzing too many or too few theories, Contemporary Communication Theory examines important theory building activity in the field of communication. The text continues the tradition of being primarily social science based yet includes research and theories from other theoretical paradigms. The NEW second edition of Contemporary Communication Theory: *Features a Streamlined Approach! The publication’s chapters have been condensed and streamlined to improve readability and accessibility. *Integrates New Content! New theories have been added and five new chapters have been created (Relational Contexts, New Media/Computer Mediated Contexts, Health Contexts, Cultural Contexts, and Research Methods). *Goes Beyond Theory Handbooks! The text features a new chapter on communication research methods that demonstrates research examples and shows readers how theories are tested. *Is Current! New studies, new research and new citations have been added to most chapters. *Is Practical! Seamlessly integrated within the book’s pedagogy, the accompanying content includes interactive exercises, glossary of terms, and an extensive instructor’s resource package.

    Product Details :

    Author Dominic Infante
    Author Andrew S. Rancer
    Author Theodore Avtgis
    Binding Paperback
    EAN 9780757559891
    Edition 1st New edition
    Format Import
    ISBN 0757559891
    Label Kendall/Hunt Publishing Co ,U.S.
    Manufacturer Kendall/Hunt Publishing Co ,U.S.
    NumberOfPages 250
    ProductGroup Book
    ProductTypeName ABIS_BOOK
    PublicationDate 2009-07-22
    Publisher Kendall/Hunt Publishing Co ,U.S.
    Studio Kendall/Hunt Publishing Co ,U.S.
    Title Contemporary Communication Theory