Crossing the Chasm: Marketing and selling technology products to mainstream customers@982 Rs [Mrp:-982]

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    Expert Review :

    In Crossing the Chasm, Geoffrey Moore, the world′s leading high–tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high–tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

    Product Details :

    Author Geoffrey A. Moore
    Binding Paperback
    EAN 9781841120638
    Edition Revised
    Format Import
    IsAdultProduct 0
    ISBN 1841120634
    Label Capstone
    Manufacturer Capstone
    NumberOfPages 238
    ProductGroup Book
    ProductTypeName ABIS_BOOK
    PublicationDate 1998-08-01
    Publisher Capstone
    Studio Capstone
    Title Crossing the Chasm: Marketing and selling technology products to mainstream customers