Rowntree and the Marketing Revolution, [email protected] Rs [Mrp:-9261]

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  • Cambridge University Press

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Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree’s commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.

Product Details :

Author Robert Fitzgerald
Binding Hardcover
Brand imusti
EAN 9780521435123
Format Import
ISBN 0521435129
Label Cambridge University Press
Manufacturer Cambridge University Press
NumberOfItems 1
NumberOfPages 768
PackageQuantity 1
ProductGroup Book
ProductTypeName ABIS_BOOK
PublicationDate 1995-01-05
Publisher Cambridge University Press
Studio Cambridge University Press
Title Rowntree and the Marketing Revolution, 1862-1969