Custom Surveys Within Your Budget: Maximizing Profits Through Effective Online Research Design@2462 Rs [Mrp:-2462]

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    Expert Review :

    Researchers and marketers who use this book will find many different benefits. A marketer may ask how to properly display a scale on a screen. Others will ask about the technology survey engines being used today. Professional researchers might be challenged by the impact of using colors in scales in different countries. Most readers will benefit by searching for a specific research topic to address the matter at hand. A critical feature is an evaluation of the various survey tools available in the market. Custom Surveys acts as a comprehensive guide to cost effectively managing a survey and covers everything from the evaluation of a research program to the actual output and analytics of the research. It can be used as a reference for specific market research needs as well as an instructional tool to educate readers interested in doing market research. Marketers or researchers who read through this entire book will become familiar with the requirements of conducting research on a minimal budget.

    Product Details :

    Author Brian Cooper
    Author Maria Philips
    Binding Paperback
    EAN 9780981986937
    Edition First
    Format Import
    ISBN 0981986935
    Label Paramount Market Pub
    Manufacturer Paramount Market Pub
    NumberOfPages 200
    ProductGroup Book
    ProductTypeName ABIS_BOOK
    PublicationDate 2010-05-31
    Publisher Paramount Market Pub
    Studio Paramount Market Pub
    Title Custom Surveys Within Your Budget: Maximizing Profits Through Effective Online Research Design